Journal of Marketing Management

Editorial
pp. 671-672(2)
Author: Hart, Susan

The Impact of Nonprofit Brand Orientation on Organisational Performance
pp. 673-694(22)
Author: Napoli, Julie

Measuring and Managing Employer Brand Image in the Service Industry
pp. 695-716(22)
Authors: Knox, Simon; Freeman, Cheryl

Benchmarking Services Branding Practices
pp. 717-758(42)
Author: Gray, Brendan J.

An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis
pp. 759-797(39)
Authors: Leonidou, Leonidas C.; Spyropoulou, Stavroula A.; Leonidou, Constantinos N.; Reast, Jon D.

Conceptualising and Measuring the Equity of Online Brands
pp. 799-825(27)
Authors: Christodoulides, George; De Chernatony, Leslie; Furrer, Olivier; Shiu, Eric; Abimbola, Temi

The Perceived Impact of Information Technology on Salespeople's Relational Competencies
pp. 827-851(25)
Authors: Geiger, Susi; Turley, Darach

Determining Consumer Satisfaction and Commitment Through Self-Service Technology and Personal Service Usage
pp. 853-882(30)
Authors: Beatson, Amanda; Coote, Leonard V.; Rudd, John M.

High Anxiety-a decidedly partial review of Stephen Brown's Writing Marketing: Literary Lessons from Academic Authorities, London: Sage, 2005, interpolated with some no-doubt ephebic ruminations on the meanings of the Brown oeuvre
pp. 883-890(8)
Author: Hackley, Chris

Book Reviews
pp. 891-897(7)