Journal of Marketing Management

Editorial
pp. 243-244(2)
Author: Hart, Susan

Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level
pp. 245-266(22)
Authors: Helgesen, Øyvind

Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services
pp. 267-293(27)
Authors: O'Loughlin, Deirdre; Szmigin, Isabelle

Managing For Successful Customer Acquisition: An Exploration
pp. 295-317(23)
Authors: Ang, Lawrence; Buttle, Francis

Information Technology and Customer Orientation: A Study of Direct, Mediated, and Interactive Linkages
pp. 319-354(36)
Authors: Nakata, Cheryl; Zhu, Zhen

Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension
pp. 355-377(23)
Authors: Simcock, Peter; Sudbury, Lynn; Wright, Gillian

People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers
pp. 379-405(27)
Authors: Volkov, Michael; Harker, Michael; Harker, Debra

The Marketing Mix Revisited: Towards the 21st Century Marketing
pp. 407-438(32)
Author: Constantinides, E.

The Marketing Mix Revisited: Towards the 21^st Century Marketing by E. Constantinides
pp. 439-450(12)
Authors: Möller, Kristian