Journal of Marketing Management

Relationship Marketing: Theory, Applications and Future Research Directions
pp. 1-4(4)
Authors: Pressey, Andrew; Tzokas, Nikolaos

Fact and Fallacy in Retention Marketing
pp. 5-23(19)
Authors: East, Robert; Hammond, Kathy; Gendall, Philip

Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry
pp. 25-59(35)
Authors: Peng, Leong Yow; Wang, Qing

The Impact of Loyalty Programmes on Repeat Purchase Behaviour
pp. 61-88(28)
Authors: Meyer-Waarden, Lars; Benavent, Christophe

The Impact of Dependence on the Assessment of Customer Lifetime Value in Buyer-Seller Relationships
pp. 89-109(21)
Author: Roemer, Ellen

Reflection on Contemporary Issues in Relationship Marketing: Evidence from a Longitudinal Case Study in the Building Materials Industry
pp. 111-133(23)
Author: O'Driscoll, Aidan

Customer Relationship Management: from Strategy to Implementation
pp. 135-168(34)
Authors: Payne, Adrian; Frow, Pennie

A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation
pp. 169-194(26)
Authors: Winklhofer, Heidi; Pressey, Andrew; Tzokas, Nikolaos

Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
pp. 195-214(20)
Authors: O'Malley, Lisa; Ryan, Annmarie

The Past, Present and Future of Relationship Marketing
pp. 215-242(28)
Authors: Harker, Michael John; Egan, John