Journal of Marketing Management

The Marketing Campaign: The British General Election of 2005
pp. 899-905(7)
Authors: Dermody, Janine; Harris, Phil; Wring, Dominic

The British General Election of 2005: A Summary Perspective
pp. 907-923(17)
Author: O'Shaughnessy, Nicholas

Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves
pp. 925-941(17)
Author: Savigny, Heather

'On A Low Road': The 2005 Conservative Campaign
pp. 943-957(15)
Author: Seawright, David

Another False Dawn? The Liberal Democrats 2005
pp. 959-978(20)
Author: Egan, John

Local Campaign Management: Winning Votes or Wasting Resources?
pp. 979-1003(25)
Author: Lilleker, Darren G.

Political PR in the 2005 UK General Election: Winning and Losing, With a Little Help From Spin
pp. 1005-1020(16)
Authors: Brissenden, John; Moloney, Kevin

Promoting Distrust? A Chronicle of the 2005 British General Election Advertising Campaigns
pp. 1021-1047(27)
Authors: Dermody, Janine; Hanmer-Lloyd, Stuart

Political Parties, the Internet and the 2005 General Election: From Web Presence to E-Campaigning?
pp. 1049-1065(17)
Author: Stanyer, James

Fear, Negative Campaigning and Loathing: The Case of the UK Election Campaign
pp. 1067-1078(12)
Author: Dean, Dianne

Product Attribute-Based Voter Segmentation and Resource Advantage Theory
pp. 1079-1115(37)
Authors: Baines, Paul R.; Worcester, Robert M.; Jarrett, David; Mortimore, Roger

Political Marketing Funding and Expenditure in the UK General Election Campaign of 2005.
pp. 1117-1133(17)
Authors: Harris, Phil; Lock, Andrew

Positioning Political Parties: The 2005 UK General Election
pp. 1135-1149(15)
Author: Smith, Gareth

The Marketing Campaign: The British General Election of 2005
pp. 1151-1160(10)
Author: Lees-Marshment, Jennifer

Still Silent – Political Market Segmentation and the Case of Ethnic Women
pp. 1161-1178(18)
Authors: Gardner, Hanne; Rees, Patricia; Tsianti, Maria

Grey Power, School Gate Mums and the Youth Vote: Age as a Key Factor in Voter Segmentation and Engagement in the 2005 UK General Election.
pp. 1179-1192(14)
Author: Davidson, Scott

Book Review
pp. 1193-1198(6)
Author: McDonald, Malcolm