Journal of Marketing Management logo Westburn Publishers Ltd logo

The official journal of the Academy of Marketing

Publisher: Westburn Publishers Ltd

Volume 21, Number 3, April 2005
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Editorial
pp. 265-266(2)
Author: Hart, Susan

The Perils and Opportunities of Communicating Corporate Ethics
pp. 267-290(24)
Authors: Schlegelmilch, Bodo B.; Pollach, Irene

Quality of Export Memory Content: A Conceptual Framework
pp. 291-306(16)
Authors: Sy-Changco, Joseph A.; Souchon, Anne L.; Evangelista, Felicitas

Do Customer and Technology Orientations Influence Product Innovativeness in SMEs? Some New Evidence from Greece
pp. 307-338(32)
Author: Salavou, Helen

Pricing of Services: An Empirical Analysis from the Greek Service Sectors
pp. 339-362(24)
Authors: Avlonitis, George J.; Indounas, Kostis A.

How Do Organisational Members Perceive CRM? Evidence from a U.K. Service Firm
pp. 363-392(30)
Author: Plakoyiannaki, Emmanuella

Customers' Responses to Retail Brand Extensions
pp. 393-419(27)
Authors: Alexander, Nicholas; Colgate, Mark

An Examination of Consumers' Motives to Switch Energy Suppliers
pp. 421-440(20)
Authors: Walsh, Gianfranco; Groth, Markus; Wiedmann, Klaus-Peter

The Effect of Gay-Friendly and Non-Gay-Friendly Cues on Brand Attitudes: A Comparison of Heterosexual and Gay/Lesbian Reactions
pp. 441-461(21)
Author: Tuten, Tracy L.

Book Reviews
pp. 463-467(5)
Author: Peters, Linda D.

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