Journal of Marketing Management logo Westburn Publishers Ltd logo

The official journal of the Academy of Marketing

Publisher: Westburn Publishers Ltd

Volume 20, Numbers 9-10, November 2004
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Enhancing Research in Exchange Relationship Dissolution
pp. 919-926(8)
Authors: Jaana Tähtinen; Virpi Havila

The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors
pp. 927-939(13)
Authors: Michael Beverland; Francis Farrelly; Zeb Woodhatch

Sudden Death: Dissolution of Relationships in the Russian Transition Economy
pp. 941-957(17)
Authors: Lars Halléna; Martin Johansonb

Interpretations of Fairness in Dissolution of Complex Relationships
pp. 959-975(17)
Authors: Eiren Tuusjärvi; Keith Blois

Types of Customer Relationship Ending Processes
pp. 977-999(23)
Author: Silke Michalski

Editorial
pp. 1025-1026(2)
Author: Susan Hart

Taking Risks with Advertising: The Case of the Not-For-Profit Sector
pp. 1027-1045(19)
Authors: Douglas C. West; Adrian Sargeant

Affirming Communication's Primary Role in a Manufacturer-Retailer Context
pp. 1047-1073(27)
Authors: Mary T. Holden; Thomas Otoole

Long Term Collaborative Business Relationships: The Impact of Trust and C3 Behaviour
pp. 1107-1122(16)
Authors: Andrew S. Humphries; Richard D. Wilding

Emerging Strategies for Sponsorship on the Internet
pp. 1123-1146(24)
Authors: Judy C. Drennan; T. Bettina Cornwell

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