Journal of Marketing Management logo Westburn Publishers Ltd logo

The official journal of the Academy of Marketing

Publisher: Westburn Publishers Ltd

Volume 20, Numbers 5-6, 1 June 2004
Special Issue - Academy of Marketing Conference 2004, University of Gloucestershire
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Academy of Marketing Conference 2004 Virtue in Marketing
pp. 505-508(4)
Authors: Barry Davies; Janine Dermody

The Sociology of Consumption: The Hidden Facet of Marketing
pp. 509-525(17)
Authors: Hélène Cherrier; Jeff B. Murray

Virtue in Consumption?
pp. 526-543(18)
Authors: Andreas Chatzidakis; Sally Hibbert; Darryn Mittusis; Andrew Smith

Conflicts Between Pleasure, Aesthetics and Health in Food Consumption: An Exploratory Study in Brazil
pp. 545-557(13)
Author: Leticia Casotti

Why Marketers Don't Market: Rethinking Offensive and Defensive Archetypes
pp. 559-576(18)
Author: Tony Woodall

Mass Marketing, Music, and Morality
pp. 577-590(14)
Authors: Krzysztof Kubacki; Robin Croft

Communicating with Young People Through the Eyes of Marketing Practitioners
pp. 591-606(16)
Author: Ian C. Grant

National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy
pp. 607-623(17)
Authors: Paushali Lass; Susan Hart

Improving the Effectiveness of Advertising Self-Regulatory Schemes: Empowering the Public
pp. 625-638(14)
Author: Debra Harker

Polls as Marketing Weapons: Implications for the Market Research Industry
pp. 639-655(17)
Authors: Clive Nancarrow; Julie Tinson; Martin Evans

Book Reviews
pp. 657-658(2)
Author: Simon James

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