Journal of Marketing Management

Marketing: A History of the Next Decade
pp. 517-522(6)
Authors: Hooley G.; Greenley G.; Wong V.

Measurement Invariance of Marketing Instruments: An Implication across Countries
pp. 523-540(18)
Authors: Mavondo F.; Gabbott M.; Tsarenko Y.

Web Survey Bias: Sample or Mode Effect?
pp. 541-561(21)
Authors: Grandcolas U.; Rettie R.; Marusenko K.

Transformation of the Traditional Salesforce: Imperatives for Intelligence, Interface and Integration
pp. 563-582(20)
Authors: Piercy N.F.; Lane N.

Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
pp. 583-610(28)
Authors: Broderick A.; Jogi A.; Garry T.

The Sweet Smell of Success: Olfaction in Retailing
pp. 611-627(17)
Authors: Davies B.J.; Kooijmanb D.; Warda P.

Segmentation of Bank Customers by Utilising Ethnic/Cultural Profile Dimensions: A Qualitative Approach
pp. 629-656(28)
Authors: Andronikidis A.I.; Dimitriadis N.I.

Risk and Creativity in Advertising
pp. 657-673(17)
Authors: El-Murad J.; West D.C.

Developing Teaching Strategies for Research Methods that are Appropriate to the Learning Styles of Marketing Communication Students
pp. 675-697(23)
Authors: Court S.; Molesworth M.

Book Reviews
pp. 699-704(6)