Journal of Marketing Management

Editorial
pp. 1-4(4)
Author: Hart S.

Marketing Journals and the Research Assessment Exercise
pp. 5-24(20)
Authors: Easton G.; Eastonb D.M.

Brand Salience and Customer Defection in Subscription Markets
pp. 25-44(20)
Authors: Romaniuk J.; Sharp B.

The Use of Metaphor in the Exploration of the Brand Concept
pp. 45-71(27)
Authors: Davies G.; Chun R.

The Role of Market Orientation In Business Dyadic Relationships: Testing an Integrator Model
pp. 73-107(35)
Authors: Sanzo M.J.; Santos M.L.; Vázquez R.; Álvarez L.I.

Relationship Marketing, Knowledge Management Systems and E-Commerce Operations in Small UK Accountancy Practices
pp. 109-129(21)
Authors: Chaston I.; Badger B.; Mangles T.; Sadler-Smith E.

Jumped, Pushed or Forgotten? Approaches to Dissolution
pp. 131-155(25)
Authors: Pressey A.D.; Mathews B.P.

Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements
pp. 157-177(21)
Authors: Aggarwal P.; Vaidyanathan R.

Validation of the Celebrity Endorsers' Credibility Scale: Evidence From Asians
pp. 179-195(17)
Author: Pornpitakpan C.

Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality?
pp. 197-224(28)
Author: Papasolomou-Doukakis I.

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
pp. 225-249(25)
Authors: Baines P.R.; Worcester R.M.; Jarrett D.; Mortimore R.

Book Reviews
pp. 251-255(5)