Journal of Marketing Management

Editorial
pp. 615-618(4)
Author: Susan Hart

Core Competencies of Service Firms: A Framework for Strategic Decisions in International Markets
pp. 619-643(25)
Authors: May Aung; Roger Heeler

Building on Services' Characteristics to Develop Successful Services Brands
pp. 645-669(25)
Authors: Leslie de Chernatony; Susan Segal-Horn

Alternative Ways in Competitive Groups Definition: A Managers Approach
pp. 671-703(33)
Authors: Enrique Bigné Alcañiz; Natalia Vila López

The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success
pp. 705-738(34)
Authors: George J. Avlonitis; Paulina Papastathopoulou

What is Differentiation and How Does it Work ?
pp. 739-759(21)
Authors: Byron Sharp; John Dawes

Co-operation and Collusion: Making the Distinction in Marketing Relationships
pp. 761-784(24)
Author: Adrian Palmer

Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models
pp. 785-817(33)
Authors: Adrian Payne; Sue Holt; Pennie Frow

Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs
pp. 819-847(29)
Author: Kevin Lane Keller

Brand Management Paradigms
pp. 849-875(27)
Authors: Maria João Louro; Paulo Vieira Cunha

Firm Experience and International Trade Fairs
pp. 877-901(25)
Authors: F.H. Rolf Seringhaus; Philip J. Rosson

Book Reviews
pp. 903-908(6)