Journal of Marketing Management logo Westburn Publishers Ltd logo

The official journal of the Academy of Marketing

Publisher: Westburn Publishers Ltd

Volume 17, Numbers 5-6, June 2001
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Academy of Marketing Conference "2001: A Marketing Odyssey"
pp. 461-462(2)
Author: Carolyn Strong

Marketing for Muggles: Harry Potter and the Retro Revolution
pp. 463-479(17)
Author: Stephen Brown

Interpreting the Past, Writing the Future
pp. 481-501(21)
Authors: Avi Shankar; Maurice Patterson

Market-focused Resources, Competitive Positioning and Firm Performance
pp. 503-520(18)
Authors: Graham Hooley; Gordon Greenley; John Fahy; John Cadogan

Market Orientation and Firm Value
pp. 521-542(22)
Authors: Rod B. McNaughton; Phil Osborne; Robert E. Morgan; Gopal Kutwaroo

Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives
pp. 543-558(16)
Authors: Nicholas J. Ashill; David Jobber

Willing Volunteers or Unwilling Conscripts? Professionals and Marketing in Service Organisations
pp. 559-575(17)
Authors: Angus Laing; Lorna McKee

Service Encounter Conceptualisation: Employees' Service Behaviours and Customers' Service Quality Perceptions
pp. 577-593(17)
Authors: Andrew M. Farrell; Anne L. Souchon; Geoffrey R. Durden

Six Sigma and Service Quality: Christian Grönroos Revisited
pp. 595-607(13)
Author: Tony Woodall

Book Reviews
pp. 609-614(6)

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