Skip to main content
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

More about this publication?
Volume 12, Numbers 2-3, Summer-Autumn 2013

Foreword

How to develop a research presence

pp. 81-83(3)
Author: Pugh, Derek S.

Favourites:
ADD

Editorial
pp. 85-90(6)
Author: Paliwoda, Stan

Favourites:
ADD

Career Development
pp. 91-94(4)
Author: Baker, Michael J.

Favourites:
ADD

Disguised-monetary discounts and purchase decisions: What is petrol worth?
pp. 95-109(15)
Authors: Jaber, Mazen; Goggins, Kylie

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

The environmental belief-behaviour gap: Exploring barriers to green consumerism
pp. 159-176(18)
Authors: Gabler, Colin B.; Butler, Timothy D.; Adams, Frank G.

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

Is food advertising culture-bound? Contradictory results from three European countries
pp. 227-246(20)
Authors: Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne

Favourites:
ADD
Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content