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A qualitative enquiry into technology acceptance and appropriation: A case study of Bangladeshi farmers' use of mobile telephony

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Abstract:

This paper aims to analyse Bangladeshi farmers' interaction with mobile telephony. In doing so, the paper critically assesses and synthesises relevant theoretical concepts from information systems and consumer research and identifies the importance of having a holistic understanding of technology acceptance and appropriation. The fieldwork for this research was conducted in two regions in Bangladesh to examine why farmers use mobile telephones, what kinds of difficulties they normally come across, how they overcome those difficulties and how they integrate the phones into their daily lives. It was found that both social and individual factors influence farmers' adoption and use of mobile telephony that eventually becomes appropriated and integrated within their socio-economic practices. Finally, the paper presents a holistic model of farmers' interaction with mobile telephones. The paper can potentially benefit the future development of mobile telephone-related products and services by providing critical insights into the purpose and nature of mobile telephone use, and also offers conceptual underpinning for research in other socio-economic contexts.

Keywords: DEVELOPING COUNTRIES; FARMERS; MOBILE TELEPHONY ADOPTION; RURAL COMMUNITIES; TECHNOLOGY ACCEPTANCE

Document Type: Research Article

DOI: https://doi.org/10.1362/147539213X13832198705017

Publication date: 2013-06-01

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