Skip to main content

Consumers' intention to adopt radically new products: A conceptual model of causal cultural explanation

Buy Article:

$15.62 plus tax (Refund Policy)

Previous researchers have conducted only limited studies that explore the impact of national culture and perceived risk on the consumers' intention to adopt radically new products. Furthermore, a few studies have used the Technology Acceptance Model (TAM) to understand consumer behaviour while examining adoption of radically new products in different countries. This paper attempts to fill in this gap and proposes a cross-cultural and cross-national study to test the integrated model developed to explore consumer behaviour that may be influenced by national culture along with perceived risk.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Publication date: 2013-06-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more