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Antecedents and consequences of perceived value: A meta-analytical perspective

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Abstract:

Value is the consumer's perception of the benefits minus the costs of maintaining an ongoing relationship with a service provider or a product. Woodruff (1997) argued that the conceptual knowledge of customer value is quite fragmented, with different points of view advocated around this construct. In fact, the marketing literature presents positive, negative and null results of the antecedents and consequences of perceived value. These mixed results create uncertainties about the relationship between marketing variables and perceived value.

A meta-analysis can provide insights into these inconsistencies by identifying measurement and sample characteristics. Our meta-analysis conducts a more detailed examination of the relationship using subgroup and moderator analysis to provide insights. In total, 196 empirical studies with usable test statistics were uncovered, reporting 568 raw effect sizes. The results support the positive associations of the antecedents of perceived value, such as quality, trust, consumer expectations and image. Moreover, the effect sizes support the consequences of perceived value, such as loyalty, satisfaction, commitment, word-of-mouth and behavioural intention.

Keywords: COMMITMENT; META-ANALYSIS; PERCEIVED VALUE; WORD-OF-MOUTH

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/147539213X13832198548210

Publication date: June 1, 2013

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