Skip to main content

Experiential value: Application to innovative consumer technology products

Buy Article:

$15.05 plus tax (Refund Policy)

The purpose of this study was to re-examine the experiential value in the context of the consumption of innovative consumer technology products. Specifically, we tested Mathwick, Malhotra and Rigdon's (2001) multi-dimensions of experiential value for innovative technology products and examined how different dimensions of experiential value influence brand loyalty toward technology products. Both exploratory and confirmatory analyses were conducted to evaluate the multi-dimensional value model with a sample of 284 U.S. respondents collected through an online marketing research firm. The results of this study revealed that consumers' perceived experiential value for the consumption of innovative technology products had four distinctive dimensions: aesthetics, playfulness, efficiency and economic value. Also, the results demonstrated the significant impact of value dimensions on brand loyalty. Considering little research has explored different dimensions of experiential value derived from consuming technology products, this study provides a new perspective to the phenomenon of consumption experience with innovative technology products. By understanding multiple dimensions of experiential value, marketers can develop and reinforce marketing programs to increase their customers' brand loyalty and ultimately to achieve competitive advantages in the market.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: BRAND LOYALTY; CONSUMER TECHNOLOGY PRODUCTS; CUSTOMER LOYALTY; EXPERIENTIAL MARKETING; EXPERIENTIAL VALUE; INNOVATIVE PRODUCTS

Document Type: Research Article

Publication date: 2013-03-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more