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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 12, Number 1, Spring 2013

Editorial
pp. 1-5(5)
Author: Baker, Michael J.

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Experiential value: Application to innovative consumer technology products
pp. 7-24(18)
Authors: Park, Hyejune; Lim, Heejin; Kim, Youn-Kyung

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An associative learning account of branding effects of sponsorship
pp. 25-51(27)
Authors: Mao, Luke Lunhua; Zhang, James J.; Connaughton, Daniel P.; Holland, Stephen; Spengler, John O.

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Reflections on emotional attachment to brands: Brand romance and brand love
pp. 73-79(7)
Authors: Patwardhan, Hemant; Balasubramanian, Siva K.

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