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Home / Journal of Customer Behaviour, Volume 11, Number 4
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 11, Number 4, Winter 2012

Volume 11 Indexes
pp. i-v(5)

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Editorial
pp. 307-310(4)
Author: Baker, Michael J.

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The industrial/consumer dichotomy in marketing: Can formal taxonomic thinking help?
pp. 311-323(13)
Author: Brennan, Ross

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Understanding and measuring romantic brand love
pp. 324-347(24)
Authors: Sarkar, Abhigyan; Ponnam, Abhilash; Murthy, B. Kinnera

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Information search and product knowledge: Differences between shopaholics and general shoppers in the UK and Taiwan
pp. 348-370(23)
Authors: Lo, Hui-Yi; Harvey, Nigel; Thomson, Mary

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Business to Business Marketing: Relationships, networks and strategies by Nick Ellis
pp. 371-372(2)
Author: Zolkiewski, Judy

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