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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 11, Number 4, Winter 2012

Volume 11 Indexes
pp. i-v(5)

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Editorial
pp. 307-310(4)
Author: Baker, Michael J.

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Understanding and measuring romantic brand love
pp. 324-347(24)
Authors: Sarkar, Abhigyan; Ponnam, Abhilash; Murthy, B. Kinnera

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