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Home / Journal of Customer Behaviour, Volume 11, Number 3
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 11, Number 3, Autumn 2012

Free Content Editorial
pp. 213-219(7)
Author: Baker, Michael J.

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Can we identify compulsive buyers based on their personality? An application of the Personality Adjective Check List
pp. 221-240(20)
Authors: Mikołajczak-Degrauwe, Kalina; Rossi, Gina; Wauters, Birgit; Brengman, Malaika

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A replication and extension of Hennig-Thurau's concept of COSE
pp. 241-259(19)
Authors: Kuppelwieser, Volker G.; Chiummo, Gabriel R.; Grefrath, Robert S.

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Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
pp. 261-280(20)
Authors: Koller, Monika; Salzberger, Thomas

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Brand commitment: A new four-dimensional (4 Es) conceptualisation and scale
pp. 281-305(25)
Author: Shuv-Ami, Avichai

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