The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
Publisher: Westburn Publishers Ltd
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Baker, Michael J.
Can we identify compulsive buyers based on their personality? An application of the Personality Adjective Check List
Mikołajczak-Degrauwe, Kalina; Rossi, Gina; Wauters, Birgit; Brengman, Malaika
A replication and extension of Hennig-Thurau's concept of COSE
Kuppelwieser, Volker G.; Chiummo, Gabriel R.; Grefrath, Robert S.
Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
Koller, Monika; Salzberger, Thomas
Brand commitment: A new four-dimensional (4 Es) conceptualisation and scale