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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 11, Number 2, Summer 2012

Editorial: Judging a journal by its covers
pp. 95-100(6)
Author: Paliwoda, Stanley J.

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The use of social media in B2B marketing and branding: An exploratory study
pp. 101-115(15)
Authors: Brennan, Ross; Croft, Robin

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Relationship ending from the perspective of the non-initiator
pp. 197-212(16)
Authors: Ryan, Annmarie; Tähtinen, Jaana

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