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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 11, Number 1, Spring 2012

Editorial
pp. 1-7(7)
Author: Baker, Michael J

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Influence of normative and informative values on fashion clothing involvement of Indian women
pp. 9-32(24)
Authors: Khare, Arpita; Parveen, Ceeba; Mishra, Ankita

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Predicting the effectiveness of celebrity endorsements using the balance theory
pp. 33-52(20)
Authors: Roy, Subhadip; Gammoh, Bashar S.; Koh, Anthony C.

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Neural correlates of the emotional and symbolic content of brands: A neuroimaging study
pp. 69-93(25)
Authors: Santos, José Paulo; Moutinho, Luiz; Seixas, Daniela; Brandão, Sofia

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