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Home / Journal of Customer Behaviour, Volume 10, Number 4
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 10, Number 4, Winter 2011
Customer Behaviour in Arts, Heritage, Nonprofit and Social Marketing

Volume 10 Indexes
pp. i-v(5)

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Editorial: Special Issue on Customer Behaviour in Arts, Heritage, Nonprofit and Social Marketing
pp. 305-308(4)
Author: Larsen, Gretchen

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Management of unprofitable donors by UK fundraising charities
pp. 309-333(25)
Authors: Bennett, Roger; Kottász, Rita

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Why people go to the theatre: A qualitative study of audience motivation
pp. 335-351(17)
Author: Walmsley, Ben

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Understanding motivational constraints to membership at the Southbank Centre
pp. 353-373(21)
Authors: Armstrong, Kate; Slater, Alix

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An exploration of spectacular consumption at the movies: Mamma Mia!
pp. 375-390(16)
Authors: Hamilton, Kathy; Wagner, Beverly

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