Skip to main content

An exploration of spectacular consumption at the movies: Mamma Mia!

Buy Article:

$24.32 plus tax (Refund Policy)

Abstract:

Through the lens of spectacular consumption, we examine the way in which cultural phenomena provides a rich and fertile ground for understanding contemporary consumption behaviour. To do so, we focus on the top box office release of 2008, Mamma Mia! Basing our findings on online consumer reviews of the Mamma Mia! film we demonstrate how Mamma Mia! responds to consumers' need for escapism and through the democratisation of music, incites consumer participation. Implications relate to the understanding of experiential consumption, the commercialisation of the arts and the importance of the arts in everyday life. Our main contribution is to provide a deeper understanding of the role of arts in relation to its dual function of escapism from and support for the inadequacies of consumer society.

Keywords: ARTS; CONSUMER CULTURE; MAMMA MIA!; MUSICAL FILM; SPECTACULAR CONSUMPTION

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/147539211X13210329822626

Publication date: December 1, 2011

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Partial Open Access Content
Partial Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more