Editorial: Special Issue on Customer Behaviour in Arts, Heritage, Nonprofit and Social Marketing
Abstract:The papers in this special issue of the Journal of Customer Behaviour were first delivered at the 2009 and 2010 International Colloquia on Arts, Heritage, Nonprofit and Social Marketing, hosted by the University of Bradford and King's College London respectively. These Colloquia are the main annual research meetings for the Arts, Heritage, Nonprofit and Social Marketing Special Interest Group of the Academy of Marketing (UK). The aim of this Special Interest Group is to bring together scholars and practitioners in the marketing of the arts and heritage, and in nonprofit and social marketing in order to achieve a range of objectives which include stimulating debate on pertinent and contemporary issues in this field.
Document Type: Research Article
Publication date: December 1, 2011
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