Author: Baker, Michael J.
Source: Journal of Customer Behaviour, Volume 10, Number 3, Autumn 2011 , pp. 201-206(6)
Publisher: Westburn Publishers Ltd
Abstract:By the time a paper gets published in an academic journal the Editor is likely to know it quite well. To begin with the Editor receives every submission and has to decide whether they meet a number of important criteria. These will include: conformity with the Guidelines for Submission and the stated objectives and mission of the publication; originality, topicality and perceived contributions to issues of direct interest to the readership, as well as a clear and logical presentation. If these criteria are met, and given the obvious limitations of any Editor to be knowledgeable on every topic, a minimum of two expert reviewers will be approached to comment on the relevance and rigour of the research reported in the paper, leading to a recommendation for future action – Accept as is (very unusual); Accept with Minor Revisions (probably between 20-30%); Accept with Major Revisions (40-50%); Reject (15-35%).
Document Type: Editorial
Publication date: Autumn 2011