Skip to main content

The influence of customer relationships on the market value of a bank – a methodological perspective

Buy Article:

$15.33 plus tax (Refund Policy)

Received wisdom is that customer relationships play a strategic role in creating the value of a company. According to Berry (1995) there are three levels of relationship: financial, social and structural. The purpose of this paper is to study the impact of relationship levels on a bank's value. The results of the study indicate that customer relationships have a positive influence on the market value of banks. The research presented in the paper also confirms that the significance of these relationships in creating a bank's value depends on the level of relationships that a bank is able to create. The analysis has indicated that relationships on the structural level have a positive (and the strongest) influence on a bank's value. This study differs from other studies in so far as it shows how the three different levels of relationship, rather than the relationships themselves, influence a bank's value.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: BANKS; COMPANY VALUE; CUSTOMER LOYALTY; CUSTOMER RELATIONSHIPS

Document Type: Research Article

Publication date: 01 June 2011

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more