The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 10, Number 2, Summer 2011
New perspectives on customer behaviour in Poland

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Editorial
pp. 95-98(4)
Authors: Kubacki, Krzysztof; Siemieniako, Dariusz; Blythe, Jim

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Ethnocentrism of Polish consumers as a result of the global economic crisis
pp. 99-118(20)
Authors: Smyczek, Slawomir; Glowik, Mario

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Social conditioning of purchasing decisions of 9-11 year-old consumers
pp. 143-160(18)
Authors: Budzanowska-Drzewiecka, Małgorzata

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Segmenting the Polish teenager market by sociocultural variables
pp. 161-180(20)
Authors: Kacprzak–Choiska, Agnieszka

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