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A lifelong interest, both as a practitioner and an academic, has been innovation and, especially, the introduction of new products into a marketplace. After 50 years in the business I can reasonably claim to know something about the process but, above all else, one thing I have learned is it is almost impossible to predict the outcome. 10 years ago the Journal of Customer Behaviour was launched and in that time (9 volumes) it has published nearly 200 papers, some by distinguished professors who are leaders in their field, and others by junior researchers for whom it has been their first academic publication. As the number of downloads and citations shows, against this criterion JCB has been successful, although it still remains a Category 1 publication in the rankings used to measure research output and performance.

Document Type: Editorial


Publication date: March 1, 2011

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