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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 10, Number 1, Spring 2011

Editorial
pp. 1-6(6)
Author: Baker, Michael J.

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Linked mystery shopping inventory to customer-seller encounters
pp. 7-34(28)
Authors: Kehagias, John; Rigopoulou, Irini; Vassilikopoulou, Aikaterini

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Reasons behind body art adoption: what motivates young adults to acquire tattoos?
pp. 73-94(22)
Authors: Pentina, Iryna; Spears, Nancy

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