The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
Publisher: Westburn Publishers Ltd
< previous issue
next issue >
Baker, Michael J.
Linked mystery shopping inventory to customer-seller encounters
Kehagias, John; Rigopoulou, Irini; Vassilikopoulou, Aikaterini
Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses
Sun, Qin; Spears, Nancy
Conceptualising consumers' dynamic relationship engagement: the development of online community relationships
Reasons behind body art adoption: what motivates young adults to acquire tattoos?
Pentina, Iryna; Spears, Nancy