The post-industrial/post-capitalist citizen and marketing
Abstract:For this special issue, we took the opportunity to look beyond buyer-seller interaction in modern marketplaces of the past and present to a society in which marketing concepts and terminology – including “customer” and “marketing” – could be in question, for the sake of society's citizenry in a now inevitably online participatory world.
Document Type: Research Article
Publication date: December 1, 2010
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