Skip to main content

Editorial:

The post-industrial/post-capitalist citizen and marketing

Buy Article:

$24.32 plus tax (Refund Policy)

Abstract:

For this special issue, we took the opportunity to look beyond buyer-seller interaction in modern marketplaces of the past and present to a society in which marketing concepts and terminology – including “customer” and “marketing” – could be in question, for the sake of society's citizenry in a now inevitably online participatory world.

Keywords: FUTURE OF MARKETING; POST-CAPITALISM; POST-CONSUMERISM; POST-INDUSTRIALISM; VALUE CO-CREATION

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/147539210X543529

Publication date: December 1, 2010

More about this publication?
westburn/jcb/2010/00000009/00000004/art00001
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more