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Editorial:

The post-industrial/post-capitalist citizen and marketing

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Abstract:

For this special issue, we took the opportunity to look beyond buyer-seller interaction in modern marketplaces of the past and present to a society in which marketing concepts and terminology – including “customer” and “marketing” – could be in question, for the sake of society's citizenry in a now inevitably online participatory world.

Keywords: FUTURE OF MARKETING; POST-CAPITALISM; POST-CONSUMERISM; POST-INDUSTRIALISM; VALUE CO-CREATION

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/147539210X543529

Publication date: December 1, 2010

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