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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 9, Number 3, Autumn 2010

Editorial
pp. 221-227(7)
Author: Baker, Michael J.

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Commentary

Statistics in marketing and consumer research

pp. 229-242(14)
Author: Baron, Steve

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Service-dominant logic: marketing research implications and opportunities
pp. 253-264(12)
Authors: Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim

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Managing customer perceptions of the business environment for competitive advantage
pp. 265-281(17)
Authors: Hilton, Toni; Jones, Warwick

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Understanding loyalty from a customer's perspective
pp. 283-298(16)
Authors: Siemieniako, Dariusz; Rundle-Thiele, Sharyn; Urban, Wieslaw

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