Customer behaviour in non-store retailing
In the past years, new technologies like the Internet and mobile media have led to the creation of a wide number of new retail formats – and thereby affected shopping behaviour. As a result, researchers have started to study customer behaviour in relation to the different modes of retailing now available to shoppers. This special issue contains a selection of peer-reviewed contributions from internationally recognised experts on non-store retailing. Taken together they demonstrate that new retail environments induce new forms of consumer behaviour or, in some cases, new manifestations of well-known phenomena. To these developments, retailers have to respond with tailored offerings and customer-focused store environments to satisfy the various demands of consumers.
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Document Type: Research Article
Publication date: 2010-06-01
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