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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 9, Number 2, Summer 2010
Customer behaviour in non-store retailing

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Customer behaviour in non-store retailing

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Authors: Walsh, Gianfranco; Morschett, Dirk; Hass, Berthold H.

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Exploring source effects for online sales outcomes: the role of avatar-buyer similarity
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The influences of social e-shopping in enhancing young women's online shopping behaviour
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Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
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