Functional identities, resource integrators and the service-dominant logic
The purpose of this paper is to initiate a discussion; to propose turning to the theoretical tradition of functionalism as a direction for future refinements of the service-dominant (S-D) logic; introducing the concept of functional identities as a generic designation to identify and define the various actors as resource integrators assisting the study of the networked nature of value creation. Findings and experiences drawn from a case study of the industry/market of recorded music are presented to serve as both inductive and illustrative element to the paper. The main contribution in this paper is to extend and suggest an improvement by adding the following to the S-D logic's Foundational Premise FP: 9; “All social and economic actors are, defined by their functional identity, resource integrators”. The paper's functionalistic direction is suggested as a facilitator to advance future refinements of the S-D logic and the study and understanding of the networked nature of value creation.
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Document Type: Research Article
Publication date: 2010-03-01
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