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Editorial

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This issue opens with a call from the Editor for greater attention to be given to the impact of academic marketing research on practice in line with other professional disciplines like engineering and medicine. This call is largely answered in the other four papers all of which address important issues for both academics and practitioners and present original and useful findings.
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Keywords: FUNCTIONAL IDENTITIES AND S-DL; ICT AND MARKETING SCIENCE; LUXURY BRANDS AND CULTURE; PHENOMENOLOGY AND VALUE; THEORY AND PRACTICE

Document Type: Editorial

Publication date: 2010-03-01

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