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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 9, Number 1, Spring 2010

Editorial
pp. 1-4(4)
Author: Baker, Michael J.

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Theory, practice and impact in academic marketing research
pp. 5-18(14)
Author: Baker, Michael J.

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Functional identities, resource integrators and the service-dominant logic
pp. 19-36(18)
Authors: Rondell, Jimmie G.; Sorhammar, David

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Circularity of customer service experience and customer perceived value
pp. 37-53(17)
Authors: Helkkula, Anu; Kelleher, Carol

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The Network Challenge
pp. 85-87(3)
Author: Katarya, Rahul

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Brand Management: Research, Theory and Practice
pp. 89-91(3)
Author: Ranger, Nick

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