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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 8, Number 4, December 2009

Volume 8 Indexes
pp. i-v(5)

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Editorial
pp. 299-305(7)
Author: Baker, Michael J.

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Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?
pp. 307-327(21)
Authors: Michel, Stefan; Kreuzer, Michael; Stringfellow, Anne; Schumann, Jan H.

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Book Review
pp. 381-384(4)
Author: Baker, Michael J.

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