Total Relationship Marketing

Author: Baker, Michael J.

Source: Journal of Customer Behaviour, Volume 8, Number 3, Autumn 2009 , pp. 293-297(5)

Publisher: Westburn Publishers Ltd

Document Type: Book review

DOI: http://dx.doi.org/10.1362/147539209X469344

Publication date: 2009-09-01

• The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
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