Skip to main content

Value innovation in B2B: learning, creativity, and the provision of solutions within Service-Dominant Logic

Buy Article:

$22.74 plus tax (Refund Policy)

Abstract:

The topic of innovation has not been explicitly and systematically analysed in papers on Service-Dominant Logic (S-D logic), despite the emphasis placed on the capability of firms to satisfy customers through the continuous offer of goods and services. This paper analyses the concept of “innovation” in the context of business-to-business (B2B) relationships (in both manufacturing and in services) with a view to applying the S-D logic to value innovation, learning, and creativity. In terms of S-D logic, the paper posits innovation as the development of innovative value propositions in which complete solutions to customers' needs are provided through an integrated combination of goods, services, systems, processes, and technologies. Following a comprehensive review of the literature and the development of a conceptual framework, the study presents the findings of case studies of six firms involved in B2B activities in services and manufacturing. The findings of the case studies are discussed in detail in the context of the conceptual framework. The paper concludes with a summary of the findings, managerial implications, and suggestions for future research.

Keywords: B2B; CREATIVITY; LEARNING; NPD; NSD; VALUE INNOVATION

Document Type: Research Article

DOI: https://doi.org/10.1362/147539209X469308

Publication date: 2009-09-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more