Skip to main content

Editorial

Buy Article:

$22.79 plus tax (Refund Policy)

There appears to be an increasing concern about the relevance of published academic research in journals such as JCB for marketing practice. Like other professionals, marketing academics communicate with one another following conventions and using language that is not easily accessible to others. In addition to considering parallel publication in practitioner oriented media, academics should seek to improve the readability of academic papers.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: ACCESSIBILITY AND IMPACT OF ACADEMIC RESEARCH; CONTRIBUTION OF THEORY TO PRACTICE; READABILITY

Document Type: Editorial

Publication date: 2009-09-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more