Journal of Customer Behaviour logo Westburn Publishers Ltd logo

The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

Volume 8, Number 3, Autumn 2009
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Editorial
pp. 193-197(5)
Author: Baker, Michael J.

Value innovation in B2B: learning, creativity, and the provision of solutions within Service-Dominant Logic
pp. 199-220(22)
Author: Mele, Cristina

In-store influences on consumers' grocery purchasing decisions: a qualitative investigation
pp. 221-236(16)
Authors: Bava, Christina M.; Jaeger, Sara R.; Dawson, John

Hedonic meaning creation though Christmas consumption: a review and model
pp. 237-255(19)
Authors: Tynan, Caroline; McKechnie, Sally

Telemarketing - a bane or a boon for companies? An assessment of Indian customers' attitude and perception towards telemarketing
pp. 257-291(35)
Authors: Agarwal, Reeti; Mehrotra, Ankit

Total Relationship Marketing
pp. 293-297(5)
Author: Baker, Michael J.

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