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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

Volume 8, Number 2, June 2009
Marketing in Adversity
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Marketing in adversity
pp. 97-103(7)
Authors: Baker, Michael J.; Gummesson, Evert

What goes around
pp. 105-118(14)
Author: Baker, Michael J.

The global crisis and the marketing scholar
pp. 119-135(17)
Author: Gummesson, Evert

Competitive advantage strategies in times of adversity
pp. 137-151(15)
Author: Hunt, Shelby D.

Market orientation and resource adjustments during economic recession - a business network perspective
pp. 153-162(10)
Author: Mattsson, Lars-Gunnar

Double, double toil and trouble: on the equivocal magic of marketing
pp. 163-175(13)
Author: Brown, Stephen

The crisis and customer behaviour: eight quick solutions
pp. 177-186(10)
Author: Simon, Hermann

How marketers can respond to recession and turbulence
pp. 187-191(5)
Authors: Kotler, Philip; Caslione, John A.

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