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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 8, Number 2, June 2009
Marketing in Adversity

Marketing in adversity
pp. 97-103(7)
Authors: Baker, Michael J.; Gummesson, Evert

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What goes around
pp. 105-118(14)
Author: Baker, Michael J.

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The global crisis and the marketing scholar
pp. 119-135(17)
Author: Gummesson, Evert

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Competitive advantage strategies in times of adversity
pp. 137-151(15)
Author: Hunt, Shelby D.

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The crisis and customer behaviour: eight quick solutions
pp. 177-186(10)
Author: Simon, Hermann

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How marketers can respond to recession and turbulence
pp. 187-191(5)
Authors: Kotler, Philip; Caslione, John A.

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