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Home / Journal of Customer Behaviour, Volume 7, Number 4
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 7, Number 4, Winter 2008

Services Marketing: customers and relationships: In memory of David A. Yorke (19 July 1938–9 April 2006)
pp. 263-267(5)
Authors: Ennew, Christine T.; Zolkiewski, Judy

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Relationship Quality: a literature review and research agenda
pp. 269-291(23)
Authors: Vieira, Armando Luís; Winklhofer, Heidi; Ennew, Christine T.

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Marketing relationships in financial services business markets: the global hedge fund industry
pp. 293-313(21)
Authors: Tyler, Katherine; Medlin, Christopher John

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The delicate power balance in advertising agency-client relationships: partnership or battleground? The case of the Greek advertising market
pp. 315-332(18)
Authors: Zolkiewski, Judy; Burton, Jamie; Stratoudaki, Stella

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Re-conceptualising the professional service encounter: information empowered consumers and service relationships
pp. 333-346(14)
Authors: Laing, Angus; Hogg, Gillian

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