Journal of Customer Behaviour logo Westburn Publishers Ltd logo

The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

Volume 7, Number 3, September 2008
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Editorial
pp. 181-185(5)
Author: Baker, Michael J.

The development of relationships and networks for successful radical innovation
pp. 187-200(14)
Authors: Story, Vicky; O'Malley, Lisa; Hart, Susan; Saker, Jim

Perceptions of product longevity: will it keep going and going…?
pp. 201-213(13)
Authors: Boyle, Peter J.; Lathrop, E. Scott

Promoting customer-retailer relationship building: influence of customer trustworthiness of customer loyalty programme marketing
pp. 215-229(15)
Authors: Ha, Sejin; Stoel, Leslie

A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
pp. 231-255(25)
Authors: Talwar, Vishal; Burton, Jamie; Murphy, John A.

The role of editorial advisory boards
pp. 257-262(6)
Author: Baker, Michael J.

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