Consumer response and cyclicality in new products management

$24.78 plus tax (Refund Policy)

Buy Article:

Abstract:

This study aims at measuring the effects of seasonality and market demand on new product introduction. Major factors contributing to the variability of seasonality and market demand of new products have been discussed in reference to timing of introducing new products, variability of consumer preferences, retail sales and product promotion. The study is based on 243 new products that were introduced in selected self-service stores in Mexico, during the reference period 2002-2006. Results of the study reveal that seasonality and market demand factors are very important for timing of new product intro ductions as they determine the success of the new products in a given market.
More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more