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E-procrastination: a netnographic approach

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Abstract:

This article proposes a conceptual framework that explains online purchase delay through the trait of procrastination. A netnographic study was undertaken in order to identify the antecedents and the consequences of e-procrastination. One major finding of this research is that online procrastination can be explained by negative attitude toward online shopping, perceived risk, locus of control, Internet experience, online shopping experience, price perception and purchase task complexity. Impulsive online purchase, abandonment, buck-passing and offline purchase are its main consequences.

Keywords: E-PROCRASTINATION; ELECTRONIC PURCHASE CONTEXT; NETNOGRAPHY; PURCHASE DELAY

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/147539208X325894

Publication date: June 1, 2008

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