Journal of Customer Behaviour logo Westburn Publishers Ltd logo

The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

Volume 7, Number 2, June 2008
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Editorial
pp. 99-102(4)
Author: Baker, Michael J.

E-procrastination: a netnographic approach
pp. 103-119(17)
Authors: Negra, Anissa; Mzoughi, Nabil; Bouhlel, Olfa

Improving management of multi-sponsor loyalty programmes based on the rewards preferred by consumers
pp. 121-134(14)
Authors: Lara, Pedro Reinares; Ponzoa, José Manuel

Segmenting online auction consumers
pp. 135-148(14)
Authors: Lee, Min-Young; Kim, Youn-Kyung; Kim, Hye-Young

Influence of share ownership on repeat patronage
pp. 149-163(15)
Authors: Aspara, Jaakko; Nyman, Henrich; Tikkanen, Henrikki

Consumer response and cyclicality in new products management
pp. 165-180(16)
Author: Rajagopal,

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