Authors: Bennett, Roger; Savani, Sharmila; Ali-Choudhury, Rehnuma

Source: Journal of Customer Behaviour, Volume 7, Number 1, March 2008 , pp. 71-97(27)

Publisher: Westburn Publishers Ltd

Abstract:

This paper presents the results of a study of attitudes towards and behaviour in relation to waste recycling among a sample of 231 residents of socially deprived neighbourhoods in two inner-London boroughs. The research explored (i) the degrees to which certain variables that previous empirical investigations have found to influence recycling in non-deprived localities also apply within low income districts, and (ii) the types and levels of rewards and penalties most likely to induce non-recyclers in the areas covered to start to recycle. A conjoint analysis was undertaken to establish the natures of the combinations of rewards and penalties that people living in socially deprived neighbourhoods believed would be most likely to encourage their local communities to recycle more extensively. Additionally a logistic regression analysis was completed to ascertain the main determinants of residents' decisions to recycle. It emerged that schemes based on direct material rewards and penalties appealed to the participants to significantly greater extents than programmes which relied on indirect benefits. The sample members exhibited low levels of awareness of recycling issues, despite the fact that recycling had been the subject of widespread media attention in the months prior to and during the investigation.

Keywords: WASTE RECYCLING; MESSAGE STRATEGIES; RECYCLING INCENTIVES AND PENALTIES; ENVIRONMENTAL CONCERN; ENVIRONMENTAL LOCUS OF CONTROL; SOCIAL ALIENATION

Document Type: Research article

DOI: http://dx.doi.org/10.1362/147539208X290398

Publication date: 2008-03-01

More about this publication?

• The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
• Editorial Board
• Information for Authors
• Terms & Conditions
• Aims & Scope
• ingentaconnect is not responsible for the content or availability of external websites

Related content

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Bennett, Roger ;  Savani, Sharmila ;  Ali-Choudhury, Rehnuma

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers